On in seconds. Off the same way.
The shelf clicks onto the spine and lifts back off. Tools-free, in your living room.
Pick
Choose the hole on the spine at the height you want.
Place
Set the shelf onto the spine at that hole.
Pin
Drop the pin in to lock the shelf
Edges up, or flipped shelf.
Every shelf can be flipped upside down. Same shelf, two surfaces.
Edges Up
Raised edges support what sits on top — books stay upright, loose objects stay put.
Flipped shelf
A continuous flat surface. Pair shelves side by side for longer runs — any widths combine.
Customers should know exactly what they're paying for.
So we break it down — every line, every percentage — on every product.
What this product actually costs us to make and get to your door. Raw materials, the processes that turn them into the finished thing — laser cutting, CNC bending, finishing — and the box it ships in.
The money behind the drawing board. Prototypes we built, threw away and the ones we kept. Also funds the next ETRNL product, which right now is somebody's sketch.
When you pay online, the card network and your bank take a cut of your transaction. This line covers that cost. None of it reaches us.
The share that thanks whoever brought you to us. A partner who recommends ETRNL gets an honest 10% partner share. A designer who collaborated on the project gets 4% designer share. The rest funds the seasonal sales we run and the collabs that put the work in front of new people.
The money that makes ETRNL feel like ETRNL. The website you're reading, the photos you scrolled, the showroom you might visit someday. Not marketing tricks — the effort of showing up properly.
GST is collected at 18% on every furniture sale. We collect it from you at checkout and hand it straight to the tax department. None of it reaches us — but you're paying it, so it's here in the open.
The money we actually keep. Some pays our team and the workshop. The rest goes into building what's next — the next ETRNL product, the one we haven't shown you yet. We don't have outside investors; this line is how we grow.
Numbers shown are representative — see a live product page for the exact breakdown of any specific item.
Your shelf specification
Usable depths : 15 cm · 25 cm · 35 cm
Overall profile : 11 cm thick — same edge-up or flipped
Colors : White · Black
Load : Designed for ~22 kg, evenly distributed
What people are saying.
Reviews from people who've installed it. No filters, no curation.
★★★★★—0reviews