ETRNL EvolvTM Shelving System
Spine, Module, Pin.
Spine
Wall-mounted steel track with holes along its entire length so modules can be placed anywhere.
Module
Shelves, drawers, and more in the making. Sits across two spines — attach, detach, rearrange in seconds.
Pin
CNC-turned stainless steel. Drops into the spine and stays locked by gravity alone. No tools required.
ETRNL Evolv Configurator.
Measure your wall, choose your spine, and pick your modules. See the total before you buy — no hidden extras, no surprises.
Customers should know exactly what they're paying for.
So we break it down — every line, every percentage — on every product.
What this product actually costs us to make and get to your door. Raw materials, the processes that turn them into the finished thing — laser cutting, CNC bending, finishing — and the box it ships in.
The money behind the drawing board. Prototypes we built, threw away and the ones we kept. Also funds the next ETRNL product, which right now is somebody's sketch.
When you pay online, the card network and your bank take a cut of your transaction. This line covers that cost. None of it reaches us.
The share that thanks whoever brought you to us. A partner who recommends ETRNL gets an honest 10% partner share. A designer who collaborated on the project gets 4% designer share. The rest funds the seasonal sales we run and the collabs that put the work in front of new people.
The money that makes ETRNL feel like ETRNL. The website you're reading, the photos you scrolled, the showroom you might visit someday. Not marketing tricks — the effort of showing up properly.
GST is collected at 18% on every furniture sale. We collect it from you at checkout and hand it straight to the tax department. None of it reaches us — but you're paying it, so it's here in the open.
The money we actually keep. Some pays our team and the workshop. The rest goes into building what's next — the next ETRNL product, the one we haven't shown you yet. We don't have outside investors; this line is how we grow.
Numbers shown are representative — see a live product page for the exact breakdown of any specific item.
The disconnect.
Three parties shape every product. The customer, the designer, and the manufacturer. Each optimises for their own corner. Nobody thinks like all three at once.
ETRNL does just that.
Customer
You deserve to know what you're buying, how much it costs to make, who built it, and what's the process behind it. Most brands keep them hidden.
Designer
A designer sits between the customer and the manufacturer. Their job isn't to dictate to either — it's to translate for both: what does the customer actually need, and what can the manufacturer build with care.
Manufacturer
Ask a manufacturer for a prototype and you'll get an overpriced quote or blunt refusal. They optimise for volume — prototyping is friction. Lean thinking flips that. Improvement is our obsession to create a win-win for everyone involved.