About Us

Three parties shape every product you buy — the manufacturer, the designer, and the consumer. In most industries, these three rarely talk to each other. Manufacturers don't charge fairly especially with low volume orders. Designers don't know the constraints of manufacturing. And consumers have no idea why things cost what they cost or how they're made.

ETRNL exists to bridge that disconnect.

We're a design and manufacturing company based in India. We design, engineer, and manufacture our products in-house — from raw steel to finished product, everything happens under one roof. That means we're all three at once: the manufacturer, the designer, and the consumer. We make products for ourselves, and when you make something for yourself, you don't cut corners.

What We Make

Our first product is the ETRNL Evolv Shelving System — a modular, wall-mounted system of spines, shelves, drawers, and accessories that grows and changes with your life. Need one shelf today and a full wall unit next year? The system evolves with you. That's the whole point.

How We Work

We believe in sharing our process openly. Our manufacturing journey, design iterations, material choices, and improvements are documented and shared publicly — not after a polished launch, but as they happen. We're building in public because we think that's how trust is earned.

Our pricing is transparent. We don't hide behind inflated markups or mystery pricing. Every product is priced honestly, and over time, we'll share more and more of the real numbers behind what things cost to make and why.

What We're Building Towards

ETRNL isn't just a product company — it's a platform for inclusive design and manufacturing. We're building something where designers, makers, and creators can collaborate openly. In the future, we want to invite designers to co-create products with us — they design, we manufacture with proven rigor, and both sides win. No gatekeeping. No closed doors.

We want to make the design and manufacturing world more accessible, more transparent, and more collaborative. Whether you're a consumer who wants to understand what you're buying, or a designer who wants to bring an idea to life without navigating the complexities of manufacturing alone — ETRNL is for you.

The Founder

ETRNL is founded by Sarthak Bahl — a designer and manufacturer with a background in precision manufacturing at SSA Precision. Before ETRNL, Sarthak worked with corporate clients like Mahindra, Havells Group, Dish TV, and Airtel. The work paid the bills, but it felt limiting — following instructions, no control over the design element, doing the same thing every day. It got boring. That frustration became the spark to explore something different: a brand where design, manufacturing, and the consumer experience are all under one roof — and where the work actually means something.

Our Promise

We don't gatekeep. We share our process, our iterations, our improvements, and our learnings openly. We believe transparency builds trust, and trust is earned — one product, one iteration, one honest conversation at a time.